About WADA

    We're on a mission to transform how people express emotions through thoughtful gifts and unforgettable experiences.

    Our Story

    Born from a Simple Belief

    WADA started with a simple observation: in our busy lives, we often forget to celebrate the small moments that matter. A friend's achievement, a partner's tough day, a parent's quiet sacrifice — these moments deserve recognition.

    We built WADA to make it effortless to express what's in your heart. Whether it's a grand proposal or a simple "thinking of you" gesture, we help you find the perfect way to say what words alone cannot.

    Today, we're proud to have been part of thousands of celebrations, surprises, and heartfelt moments across India. And we're just getting started.

    WADA
    Our Vision

    Where We're Headed

    Our Vision

    To become India's most trusted platform for emotional commerce — where every celebration, surprise, and gesture of love is just a click away. We envision a world where expressing emotions is effortless, meaningful, and accessible to all.

    Our Philosophy

    We believe that the best gifts come from the heart, not the wallet. That's why we focus on curation over quantity, personalization over standardization, and emotions over transactions. Every WADA experience is crafted with love.

    Our Values

    What Guides Us

    These principles guide everything we do at WADA

    Our Team

    Meet the Team

    The passionate people behind WADA

    Founder Name

    Founder Name

    Founder & CEO

    Passionate about creating meaningful connections through thoughtful gifting experiences.

    Anirban Sarkar

    Anirban Sarkar

    Co-Founder & COO

    Anirban Sarkar is the Co-Founder & COO of WADA, building the operating backbone that turns heartfelt ideas into delivered moments. He oversees partner experience, logistics, and day-to-day execution, blending sharp operations with deep empathy so every surprise reaches the right person at the right time.